Statement of Intent LR

Comments for AQA:

 

• A clear statement that offers a video and magazine concept that has a fair amount of thought behind it – narrative, locations, shots, mise-en-scene. It targets the specified audience thoughtfully and justifies the mainstream element of audience outlined in brief.
• Media language elements are considered in places but perhaps without the depth of connotation and meaning required for the top levels. Despite this there are clearly some intended uses of technical elements to communicate meaning.
• Representation is addressed briefly in this statement in terms of not using the male or female gaze but without the explanation (the ‘how’ or ‘why’) that would take this to the top levels.
• Audience is mentioned briefly with some thoughtful ideas on nostalgia but would need to offer more here for the top two levels.
• Digital convergence is addressed briefly towards the end of the statement but lacking industry contexts which also keeps this from the top levels.
• Print element of brief is mentioned in the introduction but not expanded on elsewhere in the statement. This is half of the coursework so does bring the mark down and reflects the lower level 3 placement.

 

Feedback:

 

• You’ve got a clear idea for the video production here but as a statement it needs a little more.
• Think about layout for your statement – consider subheadings / bullet points in places. This may help save you words in the word count too. At the moment it is one block of text which I think may mean the moderator assumes it’s not particularly organised or comprehensive.
• The key element of statements of intent is ‘how’ or ‘why’. What are you trying to communicate to the audience? What connotations will you create? You need to ensure you are covering this for the media language elements you mention.
• You discuss narrative a lot but I’m not 100% sure on how the three strands will hold together (narrative / performance / stop motion). Perhaps one to consider for the final draft.
• Audience is mentioned very briefly and I like the fact you justify it in terms of recent trends. However, you don’t get into a more detailed outline of your audience (e.g. demographics/ psychographics) or discuss audience pleasures or theory. Room for improvement here I would say.
• Similarly, the section on representation needs a lot more. There’s an interesting idea in terms of not offering a male or female gaze but no detail on how or why. Will you reinforce or subvert any stereotypes or genre conventions? What theories can you apply here?
• Print brief is mentioned at the start but then not expanded later. We haven’t covered this yet so it’s not a major problem at the moment but you absolutely need it in the final draft. Go back to this in January to add specific details when you have done the print research and planning tasks and make sure it meets the brief.
• Digital convergence is OK but industry is lacking. Another section that you will need to make sure is there for the final draft.

Next steps:

• Fix the overall structure of the statement by creating segments with headings and bullet points instead of just a chunk of text.
• Expand on the use of digital convergence, why each site is significant to the distribution.
• More depth on the significance on the effect towards audiences, how I plan on leaving an impression and a positive look towards the band and video.