Statement of Intent LR
Comments for AQA: A clear statement that offers a video and magazine concept that has a fair amount of thought behind it – narrative, locations, shots, mise-en-scene. It targets the specified audience thoughtfully and justifies the mainstream element of audience outlined in brief. Media language elements are considered in places but perhaps without the depth of connotation and meaning required for the top levels. Despite this there are clearly some intended uses of technical elements to communicate meaning. Representation is addressed briefly in this statement in terms of not using the male or female gaze but without the explanation (the ‘how’ or ‘why’) that would take this to the top levels. Audience is mentioned briefly with some thoughtful ideas on nostalgia but would need to offer more here for the top two levels. Digital convergence is addressed briefly towards the end of the statement but lacking industry contexts which also keeps this from the top levels. Print element of ...
